The ad industry is still hilariously corrupt, report says


Ad agencies are using smoke-and-mirror tricks to drive up production costs on their clients’ dime, according to a new report from an advertiser trade group.

The Association of National Advertisers, which reps big brands like Procter & Gamble, General Motors, and Walmart, found that advertising giants have been known to route lucrative contracts for production and post-production work on commercials to their own in-house shops. This is done through deceptive—and illegal—means like enlisting other agencies to rig the bidding process or disguising their ownership of the firms, the report claims.  Read more…

More about Advertising, Ad Agencies, Madison Avenue, Business, and Media Industry

from Mashable
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