Whoo boy! Way to step in it. Wal-Mart is getting massive blowback today for an ad published on their website yesterday. It was from a third-party that was selling wigs. The problem is the description of one of the wigs… they come in a selection of colors including… N****r-Brown. That IS actually racist and is just appalling. Wal-Mart pulled the ad as fast as they could, but a heck of a lot of damage was done by it. People are sensitive to racial slurs these days and that is a bad one.
The retailer is British. Wal-Mart says they are actively looking to suspend the account of the retailer. People on social media asked what the hell Wal-Mart was doing when they saw the ad. Jagazi Naturals sells the wig for $7.28. At first, Wal-Mart removed the slur from the headline, but missed it in the description. People got even more incensed over it. By yesterday evening, the entire ad had been removed. The kicker here is that Jagazi Naturals is a black-owned company for black people. Racist advertising by black people – now, that’s irony. They claim someone else used their name. What a mess.
Mega-retailer Wal-Mart is drawing fire for publishing an ad on its website Monday that included a racial slur.
The retailer based in Bentonville, Ark., featured an ad on its website early Monday offering a wig cap for sale in which the color was described as n—r brown. The ad has since been removed and Wal-Mart told the Huffington Post that it has determined that the product was sold by a third-party seller posing as a company out of the United Kingdom.
Wal-Mart said Monday night it was working on suspending the account of the third-party seller.
Wal-Mart apologized for the ad in a statement via social media.
“We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace,” Wal-Mart said via Twitter. “It is a clear violation of our policy and has been removed, and we are investigating the seller to determine how this could have happened.”
Jagazi Naturals issued a statement as well: “We woke up this morning to the news that someone has used our name Jagazi to list an item,” the statement read. “Please beware that we are reporting this to as many people as we can and trying to get all the listings pulled down. The real Jagazi is a 100% black company for black people. People have often used our brand name to try and sell their fake products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!” Uh yeah… I doubt that it will make any difference with Wal-Mart as it made them look incredibly bad. Exactly how did someone access your Wal-Mart vendor account?
The wig is a netting weave cap. It’s used as a protective layer between a person’s hair and sewn-in hair extensions. If this company has had their brand stolen before, you would think they would have done something about it. Just sayin’. New York Times best-selling author Roxane Gay condemned the retail chain, tweeting that dropping the N-bomb on their site was “so far past unacceptable.” And that was just one of many chastisements that came Wal-Mart’s way yesterday. Definitely not good. Store officials have no idea if it was deliberate, meant to be a joke, or something a writer had used internally, never intending it to be published. I’m sure a thorough investigation of the matter is now underway.
— Kwani Lunis (@KwaniALunis) July 17, 2017
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