OMD’s Geraci Surveys The Upfront Landscape, OpenAP Consortium

Given supply and demand dynamics amid shrinking television ratings, it still makes sense for brands with big TV budgets to participate in the annual Upfront negotiating ritual. Unlike last year, the President of National Broadcast for Omnicom Media Group  (OMD) doesn’t foresee significant price inflation this time around. “By and large, if you have a sizable amount of advertising dollars to spend…

Source

from Beet.TV https://www.beet.tv/2017/04/chris-geraci-3.html
via Phone Line Repairs

from Blogger http://thewarringtonnews.blogspot.com/2017/04/omds-geraci-surveys-upfront-landscape.html
via Telephone Engineer Warrington

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