Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfronts

When people think of advertising analytics vendors that offer an insight in to the viewability of ad inventory, Moat is often top of most minds. Now it is also part of one of the biggest IT companies on the planet. New York-based Moat, founded seven years ago, has signed an agreement to be acquired by Oracle in what will be one of the biggest examples yet of marketing technology companies…

Source

from Beet.TV https://www.beet.tv/2017/04/17moatgoodhart.html
via Phone Line Repairs

from Blogger http://thewarringtonnews.blogspot.com/2017/04/bought-by-oracle-goodharts-moat-takes.html
via Telephone Engineer Warrington

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