Faster, More Nimble Is The Mantra At Creative Shop Erich & Kallman

LOS ANGELES – Being big for the sake of buying clout used to differentiate media agencies. Now creative agencies are finding ways of trimming down to keep pace with ever-speedier, lower-paying client demands. For Steve Erich, “not your typical agency model” means contracting for the best creative talent for the nascent Erich & Kallman shop based in San Francisco. “Agencies on the whole are too…


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